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croatan · 10-30-2008, 10:35 AM

It's called a genericized trademark. Pretty strange, when you think about. You do such a good job marketing your product that the trademark really no longer means anything and can lose protection.

Aspirin and Escalator are a couple other famous ones that lost trademark protection.

10-30-2008, 10:35 AM	#3
croatan Missing Peter Join Date: Oct 2008 First Name: James Location: la Vuelta Abajo Posts: 3,727 Trading: (6)	Re: Brand names used for everday terms It's called a genericized trademark. Pretty strange, when you think about. You do such a good job marketing your product that the trademark really no longer means anything and can lose protection. Aspirin and Escalator are a couple other famous ones that lost trademark protection. __________________ Fumo ergo sum.