Colin while I agree that it looks like a horrible cigar, what can a consumer expect for $1.63 a stick (sale price atm). While they are not made with long filler from the looks of the video, the website does not claim that they are.
The companies look to maximize profit and they realize that not everyone who enjoys smoking a cigar can afford to pay for the long filler cigars. So they make some cigars with a blend of short and long filler and some with short filler. This gives them the ability to make some extra money from something they normally would not and gives the consumer a cigar that is more in their price range.
While I am really curious about my Nica Libres that I just got in and what I have gotten before, I enjoy them a bit too much to just slice one open and take a look.
Smoke what you like and like what you smoke!