So the domain is registered through GoDaddy. The IP is registered to Affinity.
From Affinity's about us page...
Quote:
Founded in 2006, we are world's leading contextual ad network. We build innovative advertising media and monetization solutions for Advertisers & Publishers.
Our advertising media and monetization solutions are delivered via Affinity's Global Pay-Per-Click (PPC) & Display Advertising Networks. Both these networks help 100,000+ Advertisers reach out to their target audience by delivering over 50 Billion ad impressions each month.
This is achieved through exclusive contextual ad distribution via our network of 10,000+ premium publishers and syndication channels from across North America, Western Europe, Middle East, south-East Asia, India and Australia
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Perhaps the ad providers bought the site
Or, maybe the domain registration expired.
http://who.is/domain-history/pvff.com
Quote:
Important Dates:
Expires On
March 19, 2014
Registered On
March 19, 2002
Updated On
June 27, 2006
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