It's great marketing and promoting of the product. When you get that email from CI offering these expensive cigars at a really great price, you wonder what you are missing. So you start reading the write ups and reviews and say I have to try these. If you haven't smoked a lot of cigars, then these can become sort of a baseline of what a cigar should taste like. It's only after you start smoking a wider range of cigars that you can really figure out where Gurkhas fit in with your flavor profile. Over time, your tastes change and what you like to smoke will change as well.
