[Blueface]

Again, not knocking the Ninja as I was quite close to ordering it.
BUT, I think the Vitamix is similar to the it's just like like iPad, it's like a Ferrari, etc.
Unfortunately, they are not.
I really didn't understand it and wouldn't have understood it had my wife not busted my darn chops so much for a Vitamix. After owning it, whatever regrets I had over the cost have long subsided.
I think the ultimate example of just how good they are is as result how observant I have since become of blenders at bars. It is only now that I realize that no matter where I go that sells smoothies or frozen drinks, they use a Vitamix.

I really hope my posts are not taken as mine is bigger, better, etc. as that is not my intent as we all buy what out wallets will permit and what we see best for our needs.
Just my honest thoughts based on being very familiar with both units.

BTW, my son spent quite a bit of time explaining to me how his Ninja was no different than my Vitamix. I didn't say a word and brushed it off to his mom's lunacy. That was until the day he saw it in action. He learned the same lesson with the espresso coffee maker he bought compared to my Rancilio, for which I am very grateful to all on this board that steered me in that direction.