Re: Macanudo Freshness Packs
I can tell you firsthand there was a lot of thought and debate over this product before GCC released the freshness packs. Personally i didnt agree with the conclusion but on paper it actually makes a lot of sense.
There are approximately 2500 b&m retailers in the country that sell premium cigars? How many convenience stores, pharmacies, gas stations are there in the US? Hundred thousand? More? Even if they capture only 1% of that market General Cigar has increased their distribution points by an incredible amount. This required a solution to store and sell cigars without the need for a walk-in or display humidor. Hence freshness packs.
|