I consider Tats to be overhyped because I flat out don't care for the cigars. It's my own particular bias, and I can certainly understand others enjoying them.
Because of my feelings about how they taste, it makes me roll my eyes at all the gimmicks, but on the other hand I think Pete's marketing adds interest and creates buzz, giving us something to talk about. His marketing makes guys excited that enjoy them, and makes them enjoy the hobby. That's great.
Regardless, I have yet to smoke one of his cigars that didn't suck out loud, or was very mediocre and largely overpriced.
So far as cc's go, I'd have to parrot "Cohiba". I've had some stellar Cohibas, but I've had a lot more less-than-stellar Cohibas. I've had Cohiba maduros that stand as the best cigars I ever smoked. The price is crazy, but I've never really felt I was robbed because I've gotten a good return on what I paid, plus cc's can be hit and miss across the board.
If I compare the hype doled out by Tats to the hype surrounding Cohibas, Tats win the overhype award by a HUGE margin, and deservedly so.
All that stuff aside, smoke what you like. I do. That's what makes me happy, and if Tats make you guys happy, there sure can't be anything wrong with that.