CA has a 45% tax on the wholesale price (the price to the shop), plus 7-3/4% sales tax. Seeing as shops here pay 45% more for the cigars, there is no way they can match online retailers. There are some notable exceptions, like Tatuajes, which are about the same price at my b&m as online. I guess that means either the online vendors are making a killing on cigars like tats, or my local has worked out a very good wholesale price...
That said, my local takes 10% off on full boxes and another 10% for military.