ninjavanish offered very sound advice! A cigar store/lounge is a business and must be run as such to be successful.
I'd also suggest you contact the
IPCPR for advice too. They have a wealth of information on the business of operating a cigar store & lounge. Their successful members are happy to help and known to serve as mentors for you.
Location, Location, Location! A good location can aid in foot-traffic. Remember; the lowest rent is not always the best criteria to choose a location. A cigar store/lounge is a retail business which thrives on customers ability to see it . . . and/or find the store.