Quote:
Originally Posted by JE3146
I'd just like to add to this that Blu-ray standalone have shipped over 2.2 million units for the year and The Dark Knight sold, not shipped, sold 600k units day 1. 147,000 Standalone units were sold Black Friday alone. I don't have the total statistic for how many have sold for the year, but they wouldn't be shipping them if they weren't selling.
This obviously doesn't include the PS3's statistics, which is the #1 selling player on the market.
Blu-ray is taking off in the US market 
When Walmart is showing Blu-ray ads twice an hour. That has to say something. |
THREAD JACK ALERT
Jordan, I am a blu ray fan and love the format but the numbers speak volumes. Taking off isn't exactly what I would call it, the most recent numbers I see are that compared to sales in excess of 3,200,000 units of Dark Knight only 688,000 are blu ray. I wouldn't say that 21.5% represents adoption at a brisk pace. Couple the economy with the increased cost of blu players and discs (compared to DVD) and you will see that the adoption rate is not going to be as fast as VHS to DVD. With still less than 1,000 titles available on blu ray vs 10s of thousands on DVD consumers will still not jump to the new format. Couple that with an average player cost of $300+ and you won't see that huge of a rise.
DVD sales are only down 2% over this time last year, far from a huge impact to the market.
There is an expectation that blu ray will triple the number of players sold in 2009 to approximately 5.8 million units in North America. I think that blu ray will be the new standard only to be potentially made obsolete by downloading (maybe I am old school but I like to own my movies so this one I have a hard time with).
In summary I am not saying blu ray won't be adopted just not as fast as some may have thought after the format war was won.