Every once in a while, a cologne comes out that smells better than any other one. I can't put my finger on it, but this stuff is amazing. The chicks love it. As a matter of fact, I think they make a chick version of this. Something about it makes it stand alone. I guess that's why they named it 'the one'. Anyways, this is my new fav. Drop what you are doing right now, and go get some!