My answers:
This thread is a bit self-serving as I am working together with the partners of my company to guide us through a pretty rough patch at the moment.
The majority of our business is in Cancun, Cozumel, Playa and Vallarta. Another portion in the Eastern Caribbean.
If I may I would like to ask a few general questions:
What is your perception of Mexico?
Beautiful beaches, nice people.
If you were to plan a vacation would Mexico be on your list of potential destinations?
If not, why?
Yes, in fact we've been talking with our friends about taking a Mexican vacation this winter sometime.
Would you feel safe in Mexico?
For the most part, yes.
What is the biggest plus and biggest minus that Mexico offers you as a tourist destination?
Beaches, sun, warmth, beer, and tequila, oh and the ability to buy cigars from the Island 
Thank you in advance.
Respectfully,
Travis