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- - RIP Gary Dahl (http://www.cigarasylum.com/vb/showthread.php?t=69316)

Gary Dahl, the inventor of the pet rock passed away.

Quote:

It was a craze to rival the Hula-Hoop, and even less explicable. For a mere three dollars and 95 cents, a consumer could buy ... a rock — a plain, ordinary, egg-shaped rock of the kind one could dig up in almost any backyard.

The wonder of it was, for a few frenzied months in 1975, more than a million consumers did, becoming the proud if slightly abashed owners of Pet Rocks, the fad that Newsweek later called “one of the most ridiculously successful marketing schemes ever.”

Gary Dahl, the man behind that scheme — described variously as a marketing genius and a genial mountebank — died on March 23 at 78. A down-at-the-heels advertising copywriter when he hit on the idea, he originally meant it as a joke. But the concept of a “pet” that required no actual work and no real commitment resonated with the self-indulgent ’70s, and before long a cultural phenomenon was born.

The man knew how to market things, that's for sure.

Charlie Brown had no comment at the time of thread publication.

https://s-media-cache-ak0.pinimg.com...b992d5b065.jpg

Re: RIP Gary Dahl

RIP...funniest damn idea ever and he made a ton of money off it :tu

Re: RIP Gary Dahl

I ran away from home with my buddy Gary Dahl when I was a kid.
He did not invent the pet rock, so far as I know.

Re: RIP Gary Dahl

A rolling stone gathers no moss, but pet rocks did garner much green. Though, come to think of it, not as much as The Rolling Stones.

Rest in peace, Gary.

Re: RIP Gary Dahl

Quote:

Originally Posted by shilala (Post 2026548)

I ran away from home with my buddy Gary Dahl when I was a kid.
He did not invent the pet rock, so far as I know.

May have been your "Gay Doll" Scott :sh

Re: RIP Gary Dahl

May He Rest In Peace.

Re: RIP Gary Dahl

I sort of had a pet rock once, but it had a string attached and Duncan printed on the side.

Re: RIP Gary Dahl

He should have waited until today to die, I think

Re: RIP Gary Dahl

My ex used to do a great Pet Rock impression whenever we went to bed!