Starbucks "VIA" Ready Brew
 

Starbucks starts selling the VIA Ready Brew (instant coffee) in a few days. Any comments? If it's priced right, it's got to be better than the crap they brew in my office.

Re: Starbucks "VIA" Ready Brew
 

I will have to give this a try. I buy imported Nescafe from Greece, that is instant to make frappe. Maybe this will be close in taste so I can save a boatload of money. None of the other instant coffee has the same taste. :2

Re: Starbucks "VIA" Ready Brew
 

They gave me a sample this morning. Comes in two versions, regular and bold.

I'll give it a try today but I'm not hopeful :)

Re: Starbucks "VIA" Ready Brew
 

no it doesn't:r

Re: Starbucks "VIA" Ready Brew
 

Funny. I like a yardgar but instant coffee never works for me - I'd rawther drink black tea. Please let me know if the new Starbucks instant is great.

Re: Starbucks "VIA" Ready Brew
 

So I took the Starbucks' blind test twice on the VIA and failed both times. They claim that the VIA tastes the same as their house brew, but I could tell that they were different. I just couldn't guess which one was which. The test was conducted without sugar or cream, so honestly... I didn't care for either.

Re: Starbucks "VIA" Ready Brew
 

:r:r:r That is funny!

Re: Starbucks "VIA" Ready Brew
 

I had some last week - it wasn't awful or anything like that. It was like an instant and a half, but it was instant. I'd still prefer black tea.

Re: Starbucks "VIA" Ready Brew
 

They are too expensive to consider buying for me. Well, they can't release them and then raise the price, so it will take the consumer demand to determine the price in the future.

They did an excellent job making this product. Yes, one can tell the difference, but that is to say how good the product is. It's way better than Nescafe or Sanka, but not exactly fresh brewed... If the product was half the price, I could see this being a hit; especially for iced coffee, cooking, or with milk...

Re: Starbucks "VIA" Ready Brew
 

I had a sample about two weeks ago and my thoughts were,
-It's better that the usual instant stuff but not as good as fresh brewed. It's good to have a package or two in the desk drawer in case of of emergencies but it's not going to take the the place of a french press either.