| macpappy |
11-22-2008 06:06 AM |
Re: FreeCreditReport Commercials
Quote:
Originally Posted by SvilleKid
(Post 80914)
I'm actually one of those that advertiser's hate, because if an advertisement annoys me enough I WILL remember it, and that memory will NOT spark a desire to purchase that product. Quite the opposite effect, in fact.
You are correct in that successful advertising does result in successful sales of the product. Advertising that has people talking negatively and does not result in product sales isn't successful.
|
There is no doubt that some people don't buy a product because of an annoying ad that sticks in their mind. However what ad agencies have found over the years is just the opposite - the annoying ads do work. Look at it this way, if the annoying ads didn't work then sales of the product would be stagnate or decline. The ad agency would then lose the account if the ads didn't work. The "trend" would then be to get away from the annoying type ads.
And, of course, there is always the fact that what is annoying to you and me may not be annoying to a majority of the intended audience. And, you and I are probably smart enough to not make purchases based on what we see on TV. |
