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View Full Version : My alma mater's new marketing campaign

forgop
10-14-2010, 07:29 PM
This is about the worst idea ever. http://www.purdue.edu/newsroom/general/2010/101013ThompsonBand.html

(Image not linked due to size)

I already emailed these brain wizards and said every other former and current student is giving it one of these:

http://www.lolblog.co.uk/wp-content/uploads/2008/10/facepalm.jpg
acarr
10-14-2010, 07:36 PM
Purdue, Markers Mark for all?
forgop
10-14-2010, 07:45 PM
Purdue, Markers Mark for all?

I think that would have gone over a lot better actually. :r
acarr
10-14-2010, 07:47 PM
I think that would have gone over a lot better actually. :r

I actually came up with that doing extensive market research interviewing over 5000 students and faculty!:D
hotreds
10-14-2010, 07:49 PM
:td
forgop
10-14-2010, 07:52 PM
:td

:td is a compliment. :r

Exact words I emailed to the "brains" behind it and included the facepalm picture at the end:

“I am very proud this strategy sets us apart and that, even its language, 'Makers, All,' is not replicable by any other institution," said Teri Lucie Thompson, Purdue's vice president for marketing and media.”



You are right about one thing. It’s not replicable by any other institution because everyone else would have realized how stupid it really sounds. I’m embarrassed that anyone had the audacity to believe this is the best branding that could be given to Purdue.
Whee
10-14-2010, 08:01 PM
http://i156.photobucket.com/albums/t7/IllinoisHoosier/smilies/whistle.gif

They could use this motto...

http://i156.photobucket.com/albums/t7/IllinoisHoosier/iupics.jpg


:r
forgop
10-14-2010, 08:11 PM
http://i156.photobucket.com/albums/t7/IllinoisHoosier/smilies/whistle.gif

They could use this motto...

http://i156.photobucket.com/albums/t7/IllinoisHoosier/iupics.jpg


:r

Sadly, that's probably a better campaign. :r

Truth be told though, that entire premise is a complete myth. Hell, there's enough at IUPUI, let alone in West Lafayette.
Whee
10-14-2010, 08:14 PM
Sadly, that's probably a better campaign. :r

Truth be told though, that entire premise is a complete myth. Hell, there's enough at IUPUI, let alone in West Lafayette.


very true.:r
forgop
10-14-2010, 08:18 PM
very true.:r

Trust me, I'm on IUPUI's campus 4-5 days a week. If I knew then what I know now, I would have been a nursing student 15 years ago and not just now making that career change. I'm about old enough to be their father.
T.G
10-14-2010, 08:24 PM
Purdue: It takes a tough university to make a tender graduate.















;s
The Poet
10-15-2010, 02:51 PM
Well hell, Duane, what else would you expect? Were they smart, they'd be going to Northwestern instead of Purdue. :D
sikk50
10-15-2010, 03:15 PM
And I thought my school's "Today Decides Tomorrow" was weak!
WyGuy
10-15-2010, 03:25 PM
Don't like it one bit.